Raise a glass and sing along — this rare Byrrh advertising booklet, “Chantons le Vin” (“Let Us Sing to Wine”), embodies the joy of French café culture in the 1930s. Distributed by the famed apéritif house Byrrh, the booklet gathers traditional wine songs and poems from across the centuries, pairing music with charming illustrations.

Inside, you’ll find:

• Sheet Music & Lyrics: Classic drinking songs such as “Vive Henry IV” and “Ma Vigne” (by 19th-century poet Pierre Dupont).

• Illustrations: Playful lithographs in red and black, celebrating both vineyard life and France’s deep connection to wine.

• Cultural Resonance: At a time when advertising was an art form, Byrrh used this clever songbook to position itself not just as a drink, but as part of the French heritage of conviviality.

Byrrh, created in 1866 in Thuir (Roussillon), was one of France’s most popular apéritifs throughout the early 20th century. Promotional booklets like this were printed in limited numbers for cafés and customers, and few survived.

Why it matters: Ephemera that combines music, wine culture, and advertising is especially sought after by collectors. This piece is not only decorative but also functional — a snapshot of what French café tables may have echoed with nearly a century ago. Comparable Byrrh items often sell $100–$200 depending on rarity, and this example, with intact music and illustrations, is particularly desirable.

Dimensions: approx. 5” x 7”
Condition: Vintage wear consistent with age; colors strong; gentle patina at edges.

⚠️ Château Policy – This piece is timeless, not flawless and has been collected with care:
🇫🇷 Vintage and antique items will show the natural patina and wear of their age.
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